Of course as a first step in an ideal world we’d reduce our spending on agricultural programs that subsidize production/consumption of unhealthy foods, a crazy policy initiative supported by nobody except all the relevant members of congress.
Speaking of sugar, this is the same argument I made in my post about sticks, carrots and sugarlumps in Hasselt, Belgium:
And really, that's what entitlement is, right? You get so used to the reward that when it's taken away it feels like a punishment. ... What seems to have been the deciding factor is that the people of the area created a consensus Mobility Plan together, and seem to have really taken ownership of it; Olsen writes, "Now, people in Hasselt often speak of "their" bus system, and with good reason."
Similarly, subsidizing the price of transit increases overall travel without changing the mode share, and charging people to drive just counteracts the subsidies placed on it. As I wrote in my post about the G train and the Kosciuszko Bridge, subsidizing the G train will be ineffective as long as the State subsidizes the BQE.