Zipcar would have done wonders for my life during the time I spent in a small Western city where the buses stopped running at 8PM and there were lots of things worth seeing out beyond where the buses went. In New York it just seems bizarre, but then again it's bizarre that anyone would want to drive anywhere here, let alone actually own a car.
Be that as it may, if there's anywhere you might want a car handy, it would be Ikea. Especially since, unlike the sane furniture companies (Gothic Cabinet Craft, for instance), Ikea offers no reasonable delivery service. Judging by a quick Google search, there are several small businesses that do nothing but deliver furniture from Ikea. I solve that problem by simply buying my furniture at Gothic or some other reasonable place, but some people want to shop at Ikea.
It's not surprising that many of these Ikea shoppers would be Zipcar members, and therefore it seems reasonable that Ikea would reserve six prime parking spots at its new Brooklyn store for Zipcars.
Now, wouldn't it make even more sense to actually store the Zipcars in the Ikea parking lot? Sure, Red Hook is a schlep, and if you planned a furniture-buying trip you'd probably want to reserve a Zipcar ahead of time from a location close to you. But what about spontaneity? What if you were riding the B61 and decided to stay on for a few more stops and check out some furniture, or what if you planned a day of hanging out by the old docks and eating Swedish meatballs, but then, you decided you had to have that supper-classy LMAO bookcase, and it's much too big to fit on the bus. Wouldn't you want at least the possibility of calling up to see if there are any Zipcars available nearby? And don't they think that maybe they'd get some business from the projects as well, people who don't want to schlep over to Bond and Union?
I thought Zipcar was supposed to be all about convenience and spontaneity. This must be just a little too far to stretch their minds around.